Lead Qualification Campaign – Voice Lead Qualification Automation

Learn how to create a Voice Lead Qualification Campaign in Kipps.AI that uses an AI Voice Agent to call leads, speak a qualification script, and extract key details using prompts and custom parameters.

Overview

A Lead Qualification Voice Campaign allows your AI Voice Agent to automatically place calls to your contacts, speak with them using a predefined prompt, and extract important information from their responses using AI.

The system captures structured data such as name, intent, budget, callback preferences, and other custom parameters defined by you.

This guide walks you through the full process: creating the campaign, configuring the voice prompts, defining qualification parameters, and reviewing extracted values.

Step 1: Navigate to Campaigns

Go to the Campaigns section on the Kipps.AI dashboard.

Step 2: Add a New Campaign

Click Add Campaign in the top-right corner.

Step 3: Configure Campaign Details

Fill Basic Details

Enter the Campaign Name
(Optional) Select Start Date
(Optional) Select End Date
Select Campaign Goal → choose Lead Qualification

Step 4: Add Lead Qualification Prompt

The Lead Qualification Prompt is the core intelligence behind the campaign.
It instructs the AI Voice Agent:

what data to extract
how to interpret the caller’s responses
how the qualification logic should behave

Example:

“Ask the user about their name and requirement. Extract name, requirement, and interest level. If any value is missing, leave it blank.”

This field is required.

Step 5: Add Lead Qualification Parameters

Parameters define exactly what information the AI should extract from the conversation.

Add Inputs

Click Add Input
Enter a Key (e.g., name, requirement, budget, interest_level)
Enter a Description explaining what the AI should extract
Add unlimited parameters
Use Remove to delete any parameter

These parameters appear in analytics and lead data.

Step 6: Select Voice Agent

Choose the Voice Agent that will make the outbound qualification calls.

This is required before proceeding.

The Voice Agent uses:

Initial greeting
System prompt
Qualification logic
Your lead parameters

to run the automation.

Step 7: Configure VoiceBot Behavior

(No templates required in voice campaigns)

Unlike WhatsApp campaigns, voice campaigns do not use message templates.

You will configure:

Opening Greeting
System Prompt (core personality + instructions)
Qualification Prompt (what the call should ask & extract)
Qualification Parameters (keys to extract)

The AI VoiceBot will use your combined instructions to run the call flow.

Step 8: Finalize and Create Campaign

Review all details
Click Create

Your Voice Lead Qualification Campaign will be active or scheduled depending on the selected dates.

Once started, the AI Voice Agent automatically begins calling leads.

Step 9: How Voice Qualification Works

1. AI Voice Agent Calls the User

Your selected voice agent places an outbound call to each contact.

2. Conversation Happens in Real Time

The AI asks questions, listens, and interprets responses using the prompt you provided.

3. AI Extracts Data

Based on:

your Lead Qualification Prompt
your parameter keys
your descriptions

AI extracts structured fields such as:

name
requirement
age
interest level
budget
callback preference

4. Retry Logic

If extraction fails:

AI retries extraction once
If still unsuccessful → the field remains blank

5. Data Storage

Extracted values are saved into:

the Lead Fields
campaign dashboard
contact profile
lead status parameters
analytics & filters

6. No Additional Calls or Messages

The system does not make follow-up calls.
Extraction is based solely on the call interaction.

Step 10: Monitor Campaign Performance

After creating the campaign, click the campaign name to view analytics.

Campaign Analytics

Dashboard Metrics Include:

Total Participants
Contacted
Connected (call answered)
Replied / Provided responses
Failed / Not reachable

Lead Status Table Displays:

Phone number
Name
Status
Lead Type
Extracted Qualification Params
Conversation summary

Use Download Leads CSV to export all extracted lead data.

Example

Suppose your parameters are:

name → “name of user”
requirement → “user’s requirement”

Your prompt:

“Ask the user for their name and requirement. Extract both fields.”

If the user answers during the call:

“I am Rahul and I need a website built.”

AI extracts:

name: Rahul
requirement: website built

These values appear in:

Lead Status Params
Contact details
Filters & analytics

Notes

Lead Qualification Prompt is required
Parameter Keys & Descriptions must be complete
Voice Agent must be selected before creating the campaign
Start Date cannot be in the past
Unlimited parameters supported

Troubleshooting

The campaign is making calls but no lead data is being extracted. Verify that the Lead Qualification Prompt explicitly instructs the AI to collect and extract each parameter. For example: "Ask the caller for their name and interest level. Extract: name (string), interest (high/medium/low)." The parameter Keys in the campaign must match what the prompt references. A generic prompt without specific extraction instructions will not produce structured lead data.

Many calls show "Call Failed" status. Call failures are most commonly caused by invalid phone numbers (wrong format, disconnected numbers, or numbers outside the supported region). Verify all contact phone numbers use E.164 international format (+CountryCodeNumber). Also confirm the Voice Agent has an active outbound phone number assigned to it.

The Lead Qualification Campaign is making calls but contacts keep being marked "Not Qualified". Check the Voice Agent's call history and listen to recordings. "Not Qualified" usually means the caller did not provide complete answers to the qualification questions. Refine the agent's System Prompt to ask questions more naturally and handle short or incomplete answers by probing further before ending the call.

Frequently Asked Questions

What is the difference between a Voice Lead Campaign and a Voice Outreach Campaign? A Voice Outreach Campaign makes calls to contacts using a scripted agent to deliver information, reminders, or announcements. A Voice Lead Campaign uses an AI agent to conduct a qualification conversation and extract structured data (name, budget, requirements, timeline) from callers that appears in the lead dashboard for your sales team.

Can I review the call recordings to verify qualification accuracy? Yes. Each call in the campaign is logged in the Voice Agent's Call History. You can listen to recordings and read transcripts to verify whether the AI extracted data correctly and whether the qualification conversation was effective.

How many qualification parameters can I add? You can add unlimited parameters to a Lead Campaign. However, asking too many questions in a single call increases hang-up rates. Focus on the 3–5 most critical data points for your sales process, and let the agent ask follow-up questions naturally rather than listing all questions at once.

Can the same voice agent be used for multiple lead campaigns simultaneously? Yes. The same Voice Agent can serve multiple campaigns at the same time. The agent's configured instructions, knowledge base, and qualification prompts are shared, but each campaign tracks its own leads and analytics separately.

What happens to contacts who do not answer the call? Unanswered calls are recorded as failed or unreached depending on your telephony configuration. Some plans support automatic retry logic that attempts to call unreached contacts again after a defined interval. Check your campaign settings for retry configuration.