Create Campaign for LinkedIn Lead Generation Ads

Learn how to set up campaigns using LinkedIn Lead Gen Ads to automatically capture and engage leads using AI voicebot workflows.

This guide explains how to create a campaign using LinkedIn Lead Generation Ads as your audience source. Integrating LinkedIn Ads allows you to automatically capture leads from your LinkedIn forms and engage them through your campaign workflows.

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1. Integrate LinkedIn Lead Generation Ad

Go to the Integrations page from the main dashboard.
Click the LinkedIn Lead Generation Ad option or card.
Fill in the required LinkedIn configuration:
- Page Access Token: Generated from LinkedIn with the required permissions.
- Verify Token: A custom string for webhook verification.
- (Optional) App ID and App Secret for advanced configurations.
- Page ID: Your LinkedIn page ID.
After setup, you will receive a Webhook Callback URL.
Copy this Webhook URL and add it to your LinkedIn Lead Gen Form Asset as the webhook destination.
(Optional) Set up field mapping for phone number and name if prompted.

2. Start Creating a Campaign

Go to the Campaign tab.
Click Add Campaign or + Create Campaign.

3. Fill Campaign Details

Campaign Name: Enter a descriptive name.
Description: Add details about the campaign’s purpose.
Duration: Set how many days the campaign should run.

4. Select Setup Type as LinkedIn Lead Generation Ad

In the Setup Type or Audience Source field, select LinkedIn Lead Generation Ad from the dropdown.
This tells the system to use your LinkedIn ad leads as the campaign audience.

5. Configure Campaign Settings

Select Voice Agent: Choose the AI voicebot that will make the calls (for voice campaigns).
Initial Message: Set the opening message the bot will deliver.
System Prompt (Optional): Provide instructions for the bot’s behavior.
Lead Qualification Prompt: Define how the bot should qualify leads.
Lead Qualification Params: Add any custom fields you want to collect or qualify (e.g., "Interested", "Budget").

6. Review and Launch

Review all settings.
Click Create to save the campaign.
Once setup is complete, start the campaign from the campaign list.

Features

Automatic Lead Capture: Leads from your LinkedIn ads are automatically fetched and used as the campaign audience.
Webhook Integration: Real-time syncing of new leads via LinkedIn’s webhook.
No Manual Uploads: No need to upload CSVs; your ad data stays in sync.
AI Voicebot Integration: Use advanced voice agents for automated, natural conversations.
Custom Prompts: Personalize the initial message and qualification logic.
Lead Qualification: Automatically tag and qualify leads based on responses.
Analytics: Track delivery, response, and conversion rates in real time.
Downloadable Reports: Export leads and campaign results as CSV.
Status Tracking: Monitor campaign progress (Not Started, On Going, Completed).

Monitoring and Managing Campaigns

View Campaign Status and Analytics

See detailed statistics: total participants, contacted, replied, failed, and conversion rates.

Download Lead Data and Call Transcripts

Export results for further analysis.

Drill Down into Each Lead

View call status, responses, and qualification details.

Tip:
You can revisit the LinkedIn Lead Generation Ad integration at any time to update your webhook or credentials, or to troubleshoot lead syncing.

Troubleshooting

LinkedIn leads are being submitted but the campaign participant count stays at 0. Verify the Webhook Callback URL from Kipps.AI is correctly configured in LinkedIn's Lead Gen Form settings. In LinkedIn Campaign Manager, the webhook is set under the Lead Gen Form details—not at the campaign or ad level. Also check that the Verify Token matches exactly.

The LinkedIn integration keeps failing with an authentication error. Ensure the Page Access Token has the correct permissions. The token needs r_liteprofile, rw_organization_admin, and lead gen webhook permissions. Generate a new token from the LinkedIn Developer portal if the existing one has expired or lacks permissions.

Test submissions from LinkedIn succeed but real lead submissions don't trigger calls. LinkedIn test webhooks and live lead submissions follow different paths. Confirm the lead form is attached to an active sponsored campaign that is currently serving. Only live form submissions trigger the production webhook.

Frequently Asked Questions

Does this integration work with LinkedIn personal profiles or only Company Pages? The LinkedIn Lead Gen Ad integration works with LinkedIn Company Pages. Ads must be run through LinkedIn Campaign Manager using a Company Page, not through a personal profile.

How quickly does a LinkedIn lead trigger an outbound call? LinkedIn sends webhook notifications when a lead submits the form. Kipps.AI processes the notification and queues the call in near real-time, typically reaching the lead within minutes of their form submission.

What lead data fields does LinkedIn send to Kipps.AI? LinkedIn sends the fields your lead gen form collected, which typically include name, email address, phone number, job title, and company name. The exact fields depend on what you configured in the lead form.

Can I use the same LinkedIn integration for both voice and WhatsApp campaigns? Yes. Once the LinkedIn Lead Generation Ad integration is active, you can select it as the audience source for any type of campaign—voice or WhatsApp—independently.

What happens if a LinkedIn user submits the same lead form more than once? Duplicate submissions with the same phone number are typically deduplicated. If the same number is already enrolled in the active campaign, the duplicate submission is ignored. Check your campaign settings for deduplication behavior.