Create Campaign for Meta Ad Leads

This guide explains how to create a campaign using Meta (Facebook) Lead Generation Ads as your audience source. This integration allows you to automatically capture leads from your Meta ads and engage them through your campaign workflows.

1. Integrate Meta Lead Generation

• Go to the Integrations page from the main dashboard.
• Click the Meta Lead Generation Ad option or card.
• Fill in the required Meta configuration:
  • Page ID: Your Facebook page ID.
  • Page Access Token: Generated from Facebook Graph API Explorer with the required permissions.
  • Verify Token: A custom string for webhook verification.
  • (Optional) App ID and App Secret for advanced configurations.
• Copy the Webhook URL provided after setup.
• Add this Webhook URL and Verify Token to your Meta developer account for the relevant page/app.
• Save the configuration.

2. Start Creating a Campaign

• Go to the Campaign tab.
• Click Add Campaign or + Create Campaign.

3. Fill Campaign Details

• Campaign Name: Enter a descriptive name.
• Description: Add details about the campaign’s purpose.
• Duration: Set how many days the campaign should run.

4. Select Setup Type as Meta Lead Generation Ad

• In the Setup Type or Audience Source field, select Meta Lead Generation Ad from the dropdown.
• This tells the system to use your Meta ad leads as the campaign audience.

5. Configure Campaign Settings

• Select Voice Agent: Choose the AI voicebot that will make the calls (for voice campaigns).
• Initial Message: Set the opening message the bot will deliver.
• System Prompt (Optional): Provide instructions for the bot’s behavior.
• Lead Qualification Prompt: Define how the bot should qualify leads.
• Lead Qualification Params: Add any custom fields you want to collect or qualify (e.g., "Interested", "Budget", etc.).

6. Review and Launch

• Review all settings.
• Click Create to save the campaign.
• Once setup is complete, start the campaign from the campaign list.

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Features

• Automatic Lead Capture: Leads from your Meta ads are automatically fetched and used as the campaign audience.
• Webhook Integration: Real-time syncing of new leads via Meta’s webhook.
• No Manual Uploads: No need to upload CSVs; your ad data stays in sync.
• AI Voicebot Integration: Use advanced voice agents for automated, natural conversations.
• Custom Prompts: Personalize the initial message and qualification logic.
• Lead Qualification: Automatically tag and qualify leads based on responses.
• Analytics: Track delivery, response, and conversion rates in real time.
• Downloadable Reports: Export leads and campaign results as CSV.
• Status Tracking: Monitor campaign progress (Not Started, On Going, Completed).

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Monitoring and Managing Campaigns

View Campaign Status and Analytics

• See detailed statistics: total participants, contacted, replied, failed, and conversion rates.

Download Lead Data and Call Transcripts

• Export results for further analysis.

Drill Down into Each Lead

• View call status, responses, and qualification details.

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Tip:
You can revisit the Meta Lead Generation Ad integration at any time to update your webhook or verify token, or to troubleshoot lead syncing.

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Troubleshooting

New Meta ad leads are not receiving WhatsApp messages. Confirm the WhatsApp number linked to the campaign is active and the WhatsApp integration is authorized. Also verify that the Meta webhook is correctly configured—check Meta's webhook delivery logs in your Meta developer app to see if the lead form is firing events.

WhatsApp messages show as sent but leads report not receiving them. Verify that all lead phone numbers are in E.164 format and have active WhatsApp accounts. Numbers that are not registered with WhatsApp will silently fail delivery. Also confirm the leads have opted into WhatsApp communications as required by Meta's policy.

The campaign shows "Not Started" even after clicking Start. Check that the campaign has a WhatsApp agent assigned and that the WhatsApp number has an active connection. If no valid agent or number is configured, the campaign cannot start.

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Frequently Asked Questions

How does a WhatsApp campaign differ from a Voice campaign when using Meta lead ads? Both use the same Meta Lead Generation Ad integration for capturing leads. The difference is in how leads are engaged: a WhatsApp campaign sends text messages via the WhatsApp Business API, while a voice campaign places outbound phone calls. Use WhatsApp campaigns when you want to send template messages, links, or rich media at scale.

Do I need pre-approved WhatsApp templates for Meta lead campaigns? If your campaign messages are sent outside the 24-hour conversation window (which is typical for new outbound campaigns), you must use Meta-approved WhatsApp message templates. Have your templates approved before launching the campaign.

Can I send images or documents in a WhatsApp campaign targeting Meta ad leads? Yes. WhatsApp campaigns support rich media including images, PDFs, and video if your template or session message includes a media URL. Configure the media fields in your campaign message settings.

What if a Meta lead has already been contacted in a previous campaign? Each campaign is independent. A lead from Meta who was contacted in a previous campaign will be contacted again if they appear in the new campaign's audience. Implement deduplication logic in your campaign setup or Meta lead form configuration to avoid redundant outreach.

Is there a limit to how many Meta ad leads can be in a single WhatsApp campaign? Limits depend on your Kipps.AI subscription and your WhatsApp Business API messaging tier. Higher messaging tiers allow more messages per day. Contact support to understand the limits applicable to your account.